About Us
owner and founder
Rona Sherman, CPA
Rona is the owner and founder of VetCents Accounting. While VetCents was originally founded to help animal health and welfare organizations, Rona has since discovered a passion for helping all small businesses and nonprofit organizations.
Rona started her career in public accounting and spent eight years in the education sector before becoming the Chief Financial Officer of a large nonprofit veterinary hospital. During her 17 years in that role, she provided the financial structure for growth from 15,000 to nearly 30,000 patients per year.
Rona holds an undergraduate degree in Accounting, a Master’s Degree in Financial Analysis and is a licensed CPA. She has been recognized by the Portland Business Journal as Nonprofit CFO of The Year.
But more importantly, Rona prioritizes client service and is motivated to provide you with financial clarity, insight and solutions to help reduce your stress and increase your profitability and services!
Chief Treats Officer (CTO)
Griffin Sherman
Griffin is our Chief Treats Officer (CTO). He was born and raised on the streets of West Texas, close to the Mexican border. After a couple of ruff years, he was scooped up by The Underground Dog, transported to Oregon by Dog is My Co-Pilot and placed in the VetCents family by One Tail at a Time PDX. These life-saving organizations provided the inspiration for the creation of VetCents Accounting.
Griffin takes his job seriously and maintains tight controls over the inventory. He ensures the we have a quick turnover ratio and that no assets are lost to expiration.
Mission & Values
Mission:
Our mission is to empower organizations with financial clarity, insight, and solutions to support them in growing their businesses and making a positive impact on our community.
Values:
We take pride in providing outstanding service to our clients through our dedication to professionalism, responsiveness and quality. In light of that, we have adopted six core values that drive everything we do. They uniquely represent who we are, define how we conduct business, and illustrate how we engage with our clients.
Passion
The internal drive that motivates us to work hard and have fun while doing it
Integrity
Always doing the right thing and holding ourselves accountable to act ethically, with transparency and sound judgment
Excellence
The benchmark of everything we do – being accurate, efficient, consistent and available
Respect
The inherent belief that value can be found within our differences if we listen, assume positive intent and act with kindness
Communication
At the core of any successful relationship is the willingness to be honest, direct, empathetic and flexible
Education
The desire to always keep learning and to empower our clients to do the same
Testimonials
WHAT OUR CLIENTS SAY
Discover the experiences of professionals who have worked with Rona and can attest to her knowledge, her work ethic and her ability to simplify the numbers to provide financial clarity and insight.