Free Consultation

About Us

owner and founder

Rona Sherman CPA, MSFA, CVOM

Rona is the owner and founder of VetCents Accounting. She began her career in public accounting before spending eight years in the education sector and later serving as Chief Financial Officer of DoveLewis Veterinary Emergency & Specialty Hospital. During her 17 years in that role, she provided the financial structure for growth from 15,000 to nearly 30,000 patients per year.  That first-hand experience gives her a practical understanding of the challenges veterinary leaders face every day and allows her to provide advice that is both financially sound and operationally realistic.

Rona holds a Bachelor’s degree in Accounting, a Master of Science in Financial Analysis, and is a licensed CPA. Rona is an active member of the Veterinary Hospital Managers Association (VHMA) and has earned the Certified Veterinary Office Manager (CVOM) designation. She was also recognized by the Portland Business Journal as Nonprofit CFO of the Year.

While her credentials and experience are extensive, Rona’s greatest strength is connecting with people and helping them build confidence in their ability to read and interpret financial data. She is passionate about simplifying the numbers, reducing stress, and providing practical insights that help organizations improve profitability while continuing to deliver exceptional patient care.

Chief Treats Officer (CTO)

Griffin Sherman

Griffin is our Chief Treats Officer (CTO). He was born and raised on the streets of West Texas, close to the Mexican border. After a couple of ruff years, he was scooped up by The Underground Dog, transported to Oregon by Dog is My Co-Pilot and placed in the VetCents family by One Tail at a Time PDX. These life-saving organizations provided the inspiration for the creation of VetCents Accounting.

Griffin takes his job seriously and maintains tight controls over the inventory. He ensures the we have a quick turnover ratio and that no assets are lost to expiration.

Veterinary Operations Specialist

Amy O’Daly

Amy has called Portland home for nearly 20 years, though she proudly hails from Canada, bringing with her the warmth, directness, and humor Canadians are known for.

With more than 15 years of experience in the veterinary industry, Amy has worked in both nonprofit organizations and private veterinary practices, giving her a broad understanding of the operational and financial challenges veterinary organizations face. Her career began in an unexpected place — managing a skateboard distribution company — where she developed a strong foundation in operations, budgeting, and leadership that continues to serve her well today.

Amy has extensive experience in financial management, inventory control, and the day-to-day operations of veterinary practices. She is known for her attention to detail, strong organizational skills, and ability to manage complex projects with accuracy and efficiency. Amy enjoys solving problems, meeting deadlines, and helping clients build reliable financial systems that support informed decision-making. She values hard work, trust, and clear communication and takes pride in delivering exceptional service to every client.

Mission & Values

Mission:

Our mission is to help veterinary organizations understand their numbers, make informed decisions, and build thriving, sustainable operations that serve their teams, clients, and communities.

What We Believe:

At VetCents Accounting, we believe financial clarity leads to better decisions, stronger organizations, and healthier communities. Our values guide how we work, how we serve our clients, and how we support the veterinary profession.

Passion

We genuinely care about the success of the businesses we serve. That passion fuels our commitment to work hard and allows us to have fun while doing it.

Integrity

Trust is the foundation of every relationship. We always do the right thing and hold ourselves accountable to act ethically, with transparency and sound judgment.

Partnership

We believe the best results come from working with our clients, not simply automating transactions and delivering reports. Instead, we listen, collaborate and provide practical guidance to support growth.

Respect

We lead with kindness, assume positive intent, and value the diversity of thought that comes from a team with unique perspectives and experiences.

Communication

We prioritize being responsive, transparent, and approachable, making complex financial information seem less like a foreign language.

Education

The veterinary industry is constantly evolving. We are committed to lifelong learning and to empowering our clients with the knowledge they need to build thriving, sustainable organizations.

Testimonials

WHAT OUR CLIENTS SAY

We are proud to partner with veterinary organizations across a variety of settings. Read what these professionals have to say about our expertise, responsiveness, and commitment to helping them understand the numbers and make better decisions.

Karen Green
Former Executive Director CAT Adoption Team
Rona from VetCents Accounting was an outstanding partner during my time as Executive Director of Cat Adoption Team. She took a thoughtful approach to understanding our systems and resolving longstanding challenges, and she implemented many improvements that strengthened our financial reporting and internal controls.
Nikki Graf, DVM, CVA
Owner, Kenton and Cathedral Animal Hospitals; PAW Team Board Member
As our practice manager for 5 years, Amy was an integral part of our growth and practice health. Amy is organized, efficient, punctual, and one of the most dependable people I know. Amy approaches finances, an often stressful subject, with compassion and a good sense of humor. She has a keen understanding of the ever-changing veterinary market.
Lindsay Thurwachter, DVM, CVA
Owner, Kenton and Cathedral Animal Hospitals; PVMA Board Director
Amy brings strong organizational skills, attention to detail, and advanced Excel proficiency, along with experience managing complex projects and keeping veterinary operations running smoothly.
Kelly Creech, DVM, CVA
Cathedral Animal Hospital
Amy remains calm and composed under pressure, handling all situations professionally. She is organized, kept our team on task and was an essential part of our staff.
Dr. Scott Graff
Owner, Doug Fir Veterinary Care
Partnering with Rona is like working with a friend. We aren't treated like just another client. She very clearly takes our success as seriously as her own. Her insights and opinions are relayed in a professional, yet personal manner that are as refreshing as they are helpful, even if the information she is relaying isn't what clients want to hear. This builds and cements trust.
Julie Baird
Territory Manager, MWI Animal Health
I love working with Rona as a client and an industry partner. She is very responsive! My clients think she is an invaluable tool with great industry experience. She is upfront with expectations and pricing. Only [negative] feedback I have heard from others considering hiring her is price. And when I hear that comment, my response is that she is worth the price.
Sadie Hoxmeier
Operations Director, OTAT PDX
We are a non-profit dog rescue, and Rona has been incredibly helpful in managing our books, taxes, and all accounting matters. She is an excellent communicator, always clear about her requirements from us as clients. Rona promptly responds to our questions and demonstrates exceptional problem-solving skills. We are truly grateful to have her as our accountant!
Leslie Nies, DVM
Pearl Animal Hospital
Rona's warmth and humor are such a welcome counterpart to her high-level accounting acumen. She is able to deliver in-depth financial reports in a concise and clear way to those who do not have an accounting background like hers. She is a consistently positive and straight-talking professional and will add value to every business that partners with her.
Scott Shuler, DVM
Northwest Neighborhood Veterinary Hospital
Rona is amazing! Her in-depth knowledge and experience in accounting and business allows her to provide unsurpassed expert advice. Rona has years of experience in the veterinary profession and has a comprehensive understanding of the industry. I can't think of anyone better to provide veterinary accounting and consulting services.
Ron Morgan, President & CEO
DoveLewis Emergency Animal Hospital
Rona is a very hard worker and arguably the most detail-oriented person I have ever worked with. She gave me trusted advice and support that was critical to our ability to grow our hospital and, most importantly, our community program that serve so many in our region.
Alexandra McLaughry, DVM
Owner, BarburVet
Rona has been nothing but easy to work with and professional and knowledgeable in her field. She has an amazing ability to explain financials in a way that you will understand. She then builds a pathway to help you reach your financial goals.
Juli Zagrans
Executive Director, OTAT PDX
Working with Rona is more fun than it should be given the subject matter! She makes bookkeeping, accounting and tax prep accessible and easier to understand. She has the unique ability to explain complicated matters in a digestible, not scary way. She loves her work, is good at what she does, and is a true pleasure to work with. I can't recommend working with Rona enough!